Mad Merchandise
We have a fashion brand called Mad Collective that is our for purpose social enterprise built to support and resource the Mad Pride movement.
Activism
built into everything.
This merchandise helps individuals actively represent Mad activism and provides a strong support network for our community who are often marginalised and discriminated against. Mad Collective provides our movement with a sense of identity and community.
We believe in celebrating human diversity, resisting psychiatry’s harms and violence, through dignity, human rights, empowerment, inclusivity, and disability justice values.
We understand the power of storytelling and encourage individuals to share their truth and voice because real change and connection come from genuine expression.
Our commitment is to amplify Mad voices, break down stigma and discrimination, and build a community where everyone feels seen, heard, and valued as Mad people and allies.